Our primary mission is serving clients, therefore we strive to create and maintain a strong working rapport with each organization and their members.  Review a couple case studies that highlight how we developed programs that supported not only the organization, but also the individual member value.

ORGANIZATIONAL MANAGEMENT

AEG provided ongoing program development and leadership in all areas of association management for SYSTEC for eight years, including member marketing programs, brand positioning, collateral development, web and reseller extranet sites, advertising and public relations. With input on all areas of organizational direction, including Board participation, we managed national events, product development programs, educational programming, as well as member support in the areas of national accounts, government contracts and other lead-generating programs. 

Systec Portfolio

BRANDED MARKETING PROGRAM

AEG recently developed a branded marketing program for one of our association clients. Members are able to participate in a nationally-branded marketing program at a lower per-member cost, with individual customization. This not only saves the members money, it allows them to participate in a program they couldn’t otherwise afford.

An online print store allows each member easy access to customize the marketing materials with image options and their company logo and information. The print-on-demand feature also enables the members to only purchase the marketing materials they need, as they need them – lowering the overall cost of investment. We are also working with some members to enhance their local marketing efforts.

ASA Portfolio